Hello! I’m Lucia Ceron
Welcome to my portfolio website, here I want to share a little bit about me and my background in technology, business, and healthcare. I am an MBA student at University Canada West in Canada, originally from Colombia. My academic background combines a Bachelor’s degree in Biomedical Engineering with a postgraduate specialization in Marketing.
After graduating, I participated in a cultural exchange program in the United States, an experience that enhanced my adaptability, independence, and communication skills. I then worked in Colombian clinics and hospitals as a Biomedical Engineer, followed by over four years as a biomedical product engineer in the southwestern region of Colombia, specializing in commercial operations for specialized medical equipment.
Currently, while pursuing my MBA, I am further strengthening my skills in:
- Leadership
- Business Strategy
- Data Analysis
- Marketing
- E-Commerce
I am passionate about continuously learning, turning innovative ideas into action, and leading diverse teams with purpose and creativity. My goal is to integrate technology, marketing, and analytics to address real-world challenges in either the technology or healthcare industries.
Feel free to explore the rest of my website to learn more about me. Please reach out if you would like to connect!
Education
MBA – Master of Business Administration
University Canada West – Canada
2024 – Present
Focused on data analysis, business strategy, leadership, e-commerce, marketing, and cloud computing.
Postgraduate Specialization in Marketing
Universidad Autónoma de Occidente – Cali, Colombia
2021 – 2023
Training focused on consumer behavior analysis, brand positioning, sales management, and integrated commercial strategy design.
Bachelor’s Degree in Biomedical Engineering
Universidad Autónoma de Occidente – Cali, Colombia
2011 – 2016
- Academic Excellence Scholarship awarded for 10 consecutive semesters (cumulative GPA ≥ 4.0)
- Top Student Award (2013) – Full tuition scholarship for best GPA in the program
- Thesis project: Methodological framework for the safe management of radiation-emitting biomedical equipment at Hospital Universitario del Valle
- Speaker at national research events (COLSI)
Professional Experience
Medical Product Engineer Specialist
Instrumentación S.A. - Colombia
Aug. 2019 - Jun. 2024
Responsible for the commercial area for southwestern Colombia, focused on specialized biomedical devices.
Accomplishments and key functions:
- B2B technical sales management in health sector institutions.
- Product presentation and technical demonstrations to clinical teams.
- Active participation in bids, contractual processes and post-sales follow-up.
- Meeting and exceeding established commercial quotas (Q) for four consecutive years: 2020, 2021, 2022 and 2023.
- Coordination of deliveries, installation and technical support of advanced biomedical equipment.
- Consolidation of strategic relationships with decision makers in hospitals and clinics.
Biomedical Engineer
Bioengineering L.A. - Colombia
May. 2018 - May. 2019
In charge of administrative and technical management of medical equipment in clinical centers.
Outstanding functions:
- Preventive and corrective maintenance of biomedical equipment.
- Updating of the physical-functional inventory of hospital technology.
- Attention to audits and inspections by public health entities.
Fellow in Biomedical Engineering
Hospital Universitario del Valle “Evaristo García” - Colombia
Jul. 2015 - Sep. 2016
Experience in radiotherapy and hospital technology management.
Key contributions:
- Elaboration of maintenance protocols and technical life sheets.
- Documentation for licensing of radiation emitting equipment.
- Participation in technovigilance management and technical quality control.
Cultural Exchange - Au Pair
Philadelphia, USA
Oct. 2016 - Oct. 2017
Participation in a cultural exchange program in the United States.
Strengths developed:
- Cross-cultural communication.
- Adaptability in multicultural environments.
- Independence and problem solving in new contexts.
Skills & Strengths
The world of technology, data, and marketing is constantly evolving, and I am passionate about staying current, experimenting with new tools, and combining technical capabilities with strategic vision. These are some of the skills I have developed and continue to strengthen:
Technical Skills
- Programming & Simulation: MATLAB, JavaScript
- Design & Engineering: SolidWorks
- Databases: SQL
- Data Analysis & Visualization: Tableau, Power BI, Excel (advanced functions, dashboards, pivot tables)
- Cloud Technologies: AWS (Cloud Computing)
- E-commerce Platforms: Shopify (store setup, SEO, product management)
- Languages:
- Spanish – Native
- English – Professional working proficiency
- German – Basic knowledge (A1)
Professional Strengths
- Leadership: Natural ability to lead, guide, and motivate multidisciplinary teams toward common goals
- Analytical Thinking: Strong capacity to break down complex problems and make data-driven decisions
- Adaptability: Experience working in diverse environments, from hospitals in Colombia to academic and cultural settings in the U.S. and Canada
- Effective Communication: Skilled in translating technical concepts into clear value propositions for diverse audiences
- Strategic Vision: Combining business education (Marketing + MBA) with technical expertise (engineering) to design impactful solutions
- Lifelong Learning Mindset: Passion for staying current, experimenting with new tools, and integrating data science into business and healthcare decision-making
Projects
Business Analytics (2024)
Tools: Tableau, SQL
- Airbnb NYC Analysis: Insights into rental patterns, pricing, and host performance across New York City.
- 🔗 View project
E-commerce & SEO (2025)
Tools: Shopify, SEO
- Created and optimized an online store for fermented culture products.
- Implemented keyword strategies and product tagging for better organic reach.
🔗 View project > To access the store, use the password: perla.
Cloud Computing Portfolio (2025)
Tools: AWS, GitHub Pages ,SQL
- Built and deployed a professional data analyst portfolio using AWS services.
🔗 View portfolio
Biomedical Image Processing (2015)
Tools: MATLAB, medical imaging (CT scans)
- Developed an algorithm for segmentation and volumetric quantification of liver tissue to assess organ donor suitability.
- Presented at a national research symposium (COLSI).
Contact me
I’m always open to connecting, whether it’s about collaboration, new opportunities, or just to exchange ideas.
Email: luciaecg1129@gmail.com
Phone: +1 23699888146
Location: Currently in Canada | Originally from Colombia
